We live to chase the sun, and we embrace sustainability as part of a curated lifestyle. To us, curated means discernment. Quality. Impeccable fit.The pieces you reach for again and again.
But it doesn’t mean boring.
We believe a bold pattern can be just as versatile as basic black, and we design vibrant pieces inspired by the most beautiful beaches on earth.
While most sustainable brands bill themselves as bohemian, we like to think of ourselves as La Bohème, bringing a bit of joie de vivre to sustainable style.
Because a day at the beach should be fun, non?
We live by example, and create the suits we want to live in.
For us, sustainability isn’t a marketing tactic, it’s a way of life. But it’s also not about getting bogged down in responsibility.
Swimwear should be as carefree at a day at the beach, and to us, that means flawless fit, bold patterns, and a return to slow fashion as the rule.
We hope others will Follow Suit in making conscious, curated choices, so we can chase the sun for generations to come.
We’re so serious about quality that we spent three years auditing factories, exploring ethical fabrics, and testing sample patterns before launching our first collection. Instead of designing trendy suits that end up in a landfill at the end of the summer, we construct beautiful, high quality pieces that stand the test of time. And unlike major labels, who mark up their products by 7-10x, we price our suits with a 2.5x mark up, the exact amount we need to keep our label running, to make our swimwear as accessible as possible.
Come summer, we live in our swimsuits, and we make the suits we want to live in. That’s why we’re obsessive about fit. We want our suits to feel great whether we’re in the water or soaking up the sun, so every sample is personally tested by our founder and her friends over several wears to ensure comfort and quality of fit for a range of body types. If it doesn’t pass the fit test, it’s back to the drawing board. Because our standards are high, and if we wouldn’t wear it, we won’t make it. Period.
We want you to feel good in our swimwear, and part of that is knowing that every Follow Suit is ethically made from the ground up. Our suits are designed by women, for women, using the highest quality sustainable fabrics on earth, and hand sewn in NYC just a few miles from HQ.
A curated, edited wardrobe doesn’t have to be boring, and we believe that a bold pattern can be just as versatile as basic black. Stand out in bold patterns inspired by the vibrancy of the world’s most beautiful beaches. Because when you stand up and stand out, others are bound to Follow Suit.