Follow Suit’s founder Brigid Smith was eight years old when she sketched out the design for her first swimsuit. Inspired by her lifelong interest in fashion and her summers spent at the beach, where she was monikered ‘Gidget’ after winning her first surf competition at the age of 12 and her love of the water.  Though she spent her teenage years on an art scholarship, her career as a swimwear designer took a temporary backseat to sports. Her lacrosse skills had taken her to Duke University and Team USA, before she decided to pivot and pursue her childhood passion once and for all. 

Follow Suit’s pieces are bohemian staples that radiate an easy sophistication, with bold and vibrant patterns inspired by Smith’s travels; from high-waisted suits fashioned in the spirit of carefree 1960s summers in St. Tropez to lush garden designs fashioned after the flora and fauna of Hawaii’s jungles. Each carefully crafted piece is ethically manufactured, and is named for a Follow Suit muse–from screen sirens such as Brigitte Bardot to her mother-in-law who was a model and covergirl in the 1970s.

From the covetable cutouts to their bold vibrant colors, every Follow Suit piece is on the sartorial cutting-edge; and designed to last a lifetime. Smith has an eye for flattering cuts, and the suits stay in place–whether your plans for the day involve sunning on a boat off the Amalfi Coast or surfing breaks in Nicaragua at sunrise. Sourced from the highest quality sustainable materials, Follow Suit’s pieces aim to capture the joie de vivre that every summer season brings.