Who We Are

At Follow Suit, we create bohemian staples that aim to capture the joie de vivre that every summer season brings.

We are for the free-spirited, for those unfazed by trends, who embody an effortless and individualistic sense of style, and a natural, laid-back allure.

Our pieces evoke the spirit of long, liberating, joyful summer days. Inspired by art, our travels and old textiles, we work with talented artists to create unique, prints that are at once playful, refined and nostalgic.

With an emphasis on longer lasting, better constructed apparel, our collections are sourced from the highest quality, sustainable materials, and made by seasoned seamstresses in New York City. Each carefully crafted piece is ethically manufactured and designed to last a lifetime. 

Known for our flattering and fuss-free cuts, and swimsuits that actually stay in place. So you can feel comfortable and confident -- whether your plans for the day involve sunning on a boat off the Amalfi Coast or surfing in Nicaragua at sunrise. 

Meet Our Founder

Follow Suit’s founder Brigid Smith was eight years old when she sketched out the design for her first swimsuit. Inspired by her lifelong interest in fashion and her summers spent at the beach, where she was monikered ‘Gidget’ after winning her first surf competition at the age of 12 and her love of the water. 

Though she spent her teenage years on an art scholarship, her career as a designer took a temporary backseat to sports. A tom-boy at heart, she focused on lacrosse, which ending up taking her to play for Duke University and Team USA, before she deciding to pivot and pursue her childhood passion once and for all.