Brigid Wygod designed her first swimsuit at age 8, but it took… a few more years to bring her vision to life. Her two main passions have always been chasing the sun, and fashion (in that order,) but as a nationally ranked lacrosse player, her free time in school was devoted to sports.
After graduating from Duke, she turned her attention to building her brand. She knew she needed capital to launch a label, so worked in finance for four years to learn about business, take the time she needed to research and perfect her product, and save enough to self-fund her line.
From the lacrosse field to the board room, Brigid’s always had a challenger attitude.
Originally, she set out to create vibrant, high quality swimwear at an accessible price point. But as she learned more about production in the fashion industry, she realized she wanted to do more than design beautiful suits. She wanted to build a brand that matched her values, challenged the status quo, and inspired others to Follow Suit.
At Follow Suit, we aren’t sustainable because it’s trendy, we’re sustainable because it’s the right choice.